Free Venue Tool — Inquiry → Tour → Close

Where exactly is your sales funnel leaking?

Most venues lose bookings in stage two. Some lose them in stage one and never know it. This 15-question scorecard grades your full funnel — inquiry handling, tour execution, and post-tour close mechanics — and tells you which stage to fix first.

See the $380K follow-up miss that a better system would have prevented →

15 Questions, 3 Phases Instant Phase Subscores Annualized Gap Math No Email Required to Score

Score Your Full Sales Funnel

Answer Yes, Sometimes, or No for each question. Your total score (0–150), phase subscores, annualized gap math, and specific recommendations appear after the final question.

0 of 15 answered 0%

Phase 1 of 3

Inquiry Handling

Questions 1–5

Question 1 of 15

Do you respond to every inquiry within 1 hour during business hours?

Question 2 of 15

Do you ask qualification questions (budget, date, guest count) before sending pricing?

Question 3 of 15

Do you present pricing as a range (or tour-required) rather than exact figures in the first email?

Question 4 of 15

Does your CRM or tracker capture the inquiry source (WeddingWire, Google, referral, etc.) for every lead?

Question 5 of 15

Does an automated follow-up sequence kick off for every inquiry that doesn't reply within 48 hours?

Phase 2 of 3

Tour Execution

Questions 6–10

Question 6 of 15

Do you send a tour confirmation plus a day-before reminder for every scheduled tour?

Question 7 of 15

Do you ask discovery questions (priority, vision, timeline pressure) before walking the space?

Question 8 of 15

Does your tour walkthrough use story and vision language rather than feature recitation?

Question 9 of 15

Do you present pricing in-tour with confident framing — before they walk out?

Question 10 of 15

Do you make a soft-close ask before every tour group leaves the property?

Phase 3 of 3

Post-Tour Close

Questions 11–15

Question 11 of 15

Do you send a written proposal within 24 hours of every completed tour?

Question 12 of 15

Do you have a written post-tour follow-up sequence of 5 or more touches with specific value at each step?

Question 13 of 15

Is a deposit-ready contract attached to every proposal you send?

Question 14 of 15

Do you have a written objection-handling playbook covering your top 3 objections?

Question 15 of 15

Do you capture won/lost reason on every deal that closes — booked or not?

0 of 15 answered

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Your Annualized Revenue Gap

Phase Breakdown — Which Stage Is Leaking Most?

Phase 1

Inquiry Handling

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/ 50 pts

Phase 2

Tour Execution

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/ 50 pts

Phase 3

Post-Tour Close

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/ 50 pts

Your Top Recommendations

Full Scorecard

The Founder's Note

Inquiry, tour, and close are three separate jobs. Most venues treat them as one fuzzy process — "we show the venue and people either book or they don't." That's not a sales system. That's hope with a tour slot.

What I found after processing 74,772 inquiries is that the leaks compound. A slow inquiry response drops your tour rate. A tour without a soft-close drops your proposal conversion. A proposal without a follow-up sequence drops your close rate. Each stage failure multiplies the damage from the stage before it.

The venues that run at 17%+ inquiry-to-booking don't have better spaces. They have better handoffs. Inquiry hands off to tour with a pre-qualified, pre-excited couple. Tour hands off to close with a verbal soft yes and a same-day proposal. Close hands off to deposit with a ready contract and a 5-touch sequence on standby.

This scorecard finds the broken handoff. Fix that first.

— Lukasz, Founder, Crystal Clear Venue Consulting Co.

Where exactly is your sales funnel leaking?

Score Your Full Sales Funnel

Phase Breakdown — Which Stage Is Leaking Most?

Your Top Recommendations

Full Scorecard

Related Tools & Resources

The scorecard shows where the funnel breaks. The system fixes it.