Ops + Sales Combined
Both Core Modules. One Price.
The Ops Module covers how your venue executes: SOPs, staffing, event coordination, vendor management. The Sales Module covers how leads convert: inquiry handling, 7-touch follow-up sequences, contract architecture, and pipeline structure. Together they close the loop that most venues have leaking.
Own it forever. No monthly commitment. See what's included →
See what's inside the portal →
God at the center. Outcomes over promises.Three operators who need both sides running.
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The venue owner who knows both sides are broken. Follow-up is inconsistent and the operation is running on personal bandwidth. Both problems need fixing simultaneously — they compound each other. A better sales process with no incoming leads is still empty. Leads with no system to handle them still don't convert.
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The operator preparing for expansion. New location, franchise, or major renovation on the horizon. Before that moment you need both the internal operation systematized and the pipeline structured. This package does both in one implementation cycle.
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The efficiency-minded operator who wants one implementation. Ops and Sales are designed to work together. Getting both means one onboarding call, one integrated dashboard, and one unified 90-day implementation plan instead of two sequential ones.
Both modules. One implementation. $249/mo.
- 01
Ops Module — Complete Execution Framework
Pre-Event Ops SOPs (3), Org Chart Templates (3 stages), Coordinator Bench Model + Staffing Rhythm, Operational Dashboard, Vendor Directory + Contracts (3), Process Flowcharts, Revenue Pathway Worksheet.
Ops Module - 02
Sales Module — Full Pipeline System
7-touch follow-up sequence (moved one venue from 11% to 17% booking conversion), contract architecture with 11 clauses + tiered cancellation schedule, inquiry-to-tour pipeline, lead attribution tracking.
Sales Module - 03
Unified Dashboard
Combined view of inquiry volume, source attribution, conversion rate, booking value, capacity utilization, and event-day incident rate. Operational and sales metrics in one place — no toggling.
Dashboard - 04
Monthly Check-in Calls (30 min, first 90 days)
Three calls covering both operational and sales progress. Direct access, not a ticket queue. After 90 days, calls continue monthly and shift to optimization.
Support Cadence - 05
90-Day Implementation Roadmap
A sequenced 90-day plan that coordinates Ops and Sales installation without conflict — so you're not trying to fix your operations and launch follow-up sequences simultaneously on week one.
Roadmap
What changes in your operation.
Foundation installed on both sides
Core SOPs live. Follow-up sequence running. Both engines turning over on a system instead of instinct for the first time.
Pipeline generating and converting
Sales process converting at a measurable rate. Operations running without you in every role. Inquiry-to-booking improving. You're seeing it in the numbers.
Full-loop operation running independently
Pipeline fills from the Sales Module. Operations convert and execute from the Ops Module. The venue runs as a system, not as a function of your personal capacity.
$380K Follow-Up Recovery + $41,200 Staffing Leak
The 7-touch follow-up sequence moved one venue from 11% to 17% booking conversion — $380,160 in recovered annual revenue at a $12,000 average booking value. The Coordinator Bench eliminated $41,200 in emergency staffing costs. These outcomes compound when both systems run together.
Read the follow-up case study →The questions we get before someone starts.
Why $249 instead of $298 (Ops $149 + Sales $149)?
The combined price reflects that both modules share a single onboarding structure and unified dashboard. You get the same implementation roadmap, not double the setup work. Most operators need both sides anyway — this makes it less expensive to start with everything.
How is this different from the Full Systems Buy?
Combined is a monthly subscription — $249/mo, ongoing access, monthly check-ins. The Full Systems Buy ($9,500 one-time) is a project engagement with everything delivered up front — all frameworks, implementation roadmap, and no ongoing monthly fee. If you prefer to own everything once and not have a subscription, the one-time buy is the path.
How does this compare to the old Combined Package?
The old Combined was $1,298/mo with a $2,500 setup fee — and included marketing frameworks. The new Ops + Sales Combined is $249/mo with no setup fee. Marketing is no longer a framework you purchase; it's delivered through ongoing agency partnership at RogoLook.com. This is a structural change, not just a price cut.
What happens after 90 days?
Monthly subscription continues at $249/mo. Materials are updated quarterly. Monthly check-in calls continue. After 90 days, the calls shift from installation to optimization — reviewing what the data is telling us and making adjustments.
Who delivers this?
Directly from me. Twenty years in the venue industry — Crystal Ballroom Orlando, the franchise pivot, 7-figure multi-location portfolio. The onboarding call, the check-in calls, and the implementation guidance all come from that experience. Not an agency. Not a coaching cohort.
What is the cancellation policy?
Cancel at any time. No contract lock-in, no cancellation fees. Your access continues through the end of your billing period.
How does this stack with CBCove?
Ops + Sales Combined + CBCove = $548/mo. That's the full Crystal Clear operating system — the frameworks inside the platform that makes them stick. Stack them and the system runs itself.
Close both loops at once.
$249/mo. No setup fee. Ops Module + Sales Module in one implementation. Add CBCove (+$299/mo) for the full stack at $548/mo.
Own it forever, no monthly. See what’s included in the one-time buy →
Pair with CBCove: Add the platform that runs these systems — +$299/mo. Full stack = $548/mo →